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Social Media Maven or Hot Mess Spammer?
Are you in Direct Sales, or have your own Solopreneur business, and want to use social media to reach a wider audience? Facebook. Pinterest. Instagram. Twitter. Periscope. YouTube. There are so many platforms, so many apps, so many different ways to reach people.
If you try to establish a presence everywhere at once, you’re going to be a hot mess who can’t keep up, and not attract anyone. And isn’t everyone else in your brand out there already, posting images of the latest product? How will joining the mob benefit you?
I’ve been with my current direct sales company for over a year, working the business opportunity for about six months, primarily via social media. When I started, I had no clue. I’d used Facebook for personal connections, and Pinterest to waste time dreaming of projects I’d probably never do. Then I started realizing there was this whole world of Using Social Media for Business out there, and I jumped in with both feet. I was working hard, trying to be all things to all people on all platforms….and reaching nobody.
I Needed a Business Coach
Enter The Socialite Suite. I’m not even sure how I stumbled onto this amazing Facebook group, but I’m sure glad I did! Brenda Ster, the owner, has it all figured out. She knows exactly how to use social media to grow your business. And she teaches you how.
Seriously, just hanging around in the Suite for a while will change the way you do business – for the better. You’ll learn why it’s important to make your own graphics, how to grow your groups organically, how to lead people to where you want them, how to run a successful Facebook party, how to use Pinterest to funnel prospective customers to the center of your funnel…..
You don’t walk in to someone’s living room and shout “Who wants to buy my stuff??!!” and you shouldn’t do that on social media, either. But many of us (myself included) don’t have that figured out at first. A lot of it is strategy, and not necessarily intuitive. Brenda breaks it down into bite-sized pieces, and makes it easy to understand.
What I’ve Learned About Using Social Media
After a year of hanging out in the Socialite Suite, this is a small sampling of what I’ve learned to do better:
- STAND OUT. Make your own graphics. Show your personality, pieces of your real life. Be funny. Be quirky. Be weird. Be bold. Laugh at yourself. Don’t be like everyone else.
- BE BRAVE. Brenda’s always saying, #doitscared. I’ve done things I never thought I could – Live video, vendor events, sharing samples with near-strangers. And doing that first brave thing is like triggering an avalanche. Next thing you know, you’re following up with leads, asking people to host classes/parties, gaining followers and growing your business.
- BRAND YOURSELF. If you post the same corporate-provided images everyone else in your brand is posting, you won’t stand out. In fact, you might end up in Facebook Jail, and not be able to post at all, or worse. You don’t know what the future holds. It may not include your current company, but it will include YOU. And YOU are what people are following.
- KNOW, LIKE, TRUST. If you look like all the rest, potential customers won’t get to KNOW you. And they won’t come to LIKE you because of your fun personality or crazy facial expressions. And they certainly won’t TRUST you enough to purchase from you, and become loyal customers or team members.
- DON’T BE SPAMMY. Grow your following organically. Don’t add anybody without their permission, and don’t flood their feed with “buy my stuff!” and “help me reach my goal”. If you focus on growing relationships, they will want to be part of your group, they will want to purchase from you, and they will want to join your team. And you’ll hit your sales goals because you’re doing an awesome job, not because you begged.
How Can You Be a Part of This Awesomeness?
There’s so much more. And you know what else? A lot of Brenda’s training is free. Yep, free. Just hang around the Suite a bit and you’ll see. And she offers loads of really fantastic paid training opportunities as well. Pinterest, Instagram, Facebook parties, Branding…even Blogging Boot Camp. Since this blog is only minutes old, guess which one I just finished! 😉
If you want to join the Suite, go to www.facebook.com/groups/thesocialitesuite.
To check out the training opportunities Brenda offers, head over to the Sassy Suite via my affiliate link: http://sassysuite.com/ref/kristibleonard/
And stay tuned for future posts here, because I’ll be doing reviews and sharing my personal experiences with the trainings I’ve taken 🙂